|

Strategic Co-Creation Platform

共に戦略をつくる。
全員が、実行の当事者となる。

Build strategy together.
Own it together.

A structured, AI-powered platform for leadership teams of growing companies (50–500 employees) and their certified facilitators — from first strategic question to mid/long-term direction and a 90-day action roadmap.

▶ Try the Demo — Module 1 Free Learn more ↓
中堅・中小企業 経営幹部チーム 50–500 employees 認定ファシリテーター コーチ · 元企業幹部 Certified Facilitator 戦略共創スプリント Co-Creation Sprint 1週間〜1ヶ月 · 6モジュール 🤖 AI-powered 👤 Facilitator-led 中長期戦略方向性 90日アクションロードマップ

Leadership team · Certified facilitator · AI-powered co-creation

The problem we solve

Strategy fails not for lack of ideas,
but lack of alignment.

Strategy fails not because of lack of ideas, but lack of alignment and joint ownership.

Operations crowd out strategy

Urgent tasks always win. The week for strategic thinking never arrives.

The vision is in your head — not on paper

You know where you want to go, but cannot articulate it in words the team can align around.

Leadership holds different unspoken assumptions

Apparent consensus hides divergence — surfacing at the worst moment: execution.

Where to play is never clearly decided

Without explicit market choices, resources scatter and execution momentum is lost.

Traditional consulting is out of reach

Enterprise-level strategy support costs too much and takes too long. TSUBASA was built for exactly this gap — giving growing companies access to structured strategy at a fraction of the cost.

"Strategic capability should not be the privilege of large enterprises. It is an infrastructure of thinking every organisation deserves — and generative AI now makes it possible."

藤村 寿美江 · Sumie Fujimura · MBA — INSEAD ·  30+ years strategy consulting & MNC executive · GLOBIS Strategy Lecturer (upcoming) → Full profile at KOTOBUKI Advisory

How TSUBASA is different

Co-creation, not consultation.
Process, not prescription.

Your team builds the strategy. AI structures it. A certified facilitator guides the process.

What TSUBASA is not

  • A SaaS tool that auto-generates your strategy
  • A replacement for your team's strategic thinking
  • Traditional consulting delivered by an external team
  • Software that works without your team's active participation

What makes it distinctive

  • Your team builds the strategy — AI structures and synthesises it
  • A TSUBASA-certified facilitator (trained through TSUBASA's own accreditation programme) leads every sprint
  • Structured progression ensures no critical decision is skipped
  • Context carries across all modules — outputs compound with each session
  • Tangible results in 1 week to 1 month, not 6-month engagements

AI's role is not to give answers.

AI provides multi-layered support throughout the team and facilitator co-creation process.

  • Synthesises team discussions in real time, surfacing clarity from complexity
  • Carries context across all six modules — each session builds on the last, ensuring strategic coherence throughout
  • Detects logical gaps and inconsistencies, sharpening the quality of thinking
  • Produces clear, readable outputs at the end of each module

Your team builds the strategy. AI is the lever that multiplies their power.

1/6〜1/10 of the cost
·
1/6〜1/10 of the time
Compared with traditional strategy support, TSUBASA is designed as an efficient co-creation process that moves strategic dialogue forward in less time and at lower cost.

The platform

From Navigator to roadmap,
one integrated strategy.

Each module carries forward the context of the last. The deeper you go, the richer the strategy becomes.

Process Start

Navigator オリエンテーション & スプリント設定

Align current assumptions and set the central sprint challenge
Module 1

Strategic Question Builder 戦略的問い生成

The strategic questions your team commits to answering
Module 2

Market Analyzer 環境・市場分析

A shared, fact-based view of your market landscape
Module 3

Competitive & SWOT 競合・SWOT分析

Visible strengths, gaps, and surfaced assumption differences
Module 4

Where-to-Play Chooser 注力領域の選択

Explicit market choices — and what you commit not to pursue
Module 5

How-to-Win Designer 勝ち方の設計

Prioritised initiatives with clear differentiation logic
Module 6

Strategy Roadmap 戦略ロードマップ

Mid/long-term strategic direction — integrated where-to-play and how-to-win
90-day action roadmap with shared ownership across the whole team

Who it's for

Two audiences.
One platform.

TSUBASA is built for both those who need strategy and those who help others build it.

Facilitators & Coaches

Become a TSUBASA-certified facilitator ビジネスコーチ · 元企業幹部

  • Executive or business coaches expanding into strategy facilitation
  • Former executives seeking a structured facilitation model
  • Advisors who want to deepen their expertise through AI — not replace it
  • Coaches looking to bring greater strategic value to their clients
Enquire about facilitator accreditation →
SME & Mid-Tier Leaders

Run a strategy sprint with your team 50–500 employee growing companies

  • Companies of 50–500 staff entering growth, expansion or transformation
  • Leadership teams with no dedicated strategy function
  • CEOs carrying the strategic burden alone
  • Teams where cross-functional gaps are blocking execution
Enquire about a strategy sprint →

What changes after a sprint

When strategy is co-created,
execution is owned — not assigned.

Strategy imposed from outside and strategy built together feel completely different at execution time.

Alignment

  • Shared assumptions and goals across the team
  • Clear where-to-play choices — and where not to
  • Reduced cross-functional friction

Decision quality

  • Explicit trade-offs — what not to do and why
  • Prioritised, sequenced initiatives
  • Coherent Go-to-Market narrative

Capability

  • Leadership strategic thinking uplifted
  • Repeatable strategic conversation practices
  • Higher implementation success through focus and shared ownership

Voice of customers

The experience of strategy
becoming enjoyable.

Those who complete a TSUBASA sprint don't describe strategy as a burden — they describe it as something they built and own.

"
Before TSUBASA, everything was in silos — I couldn't explain a Go-To-Market strategy with clarity. The more I put in, the clearer the direction became. By the time I finished, the GTM strategy, 90-day roadmap, and even an investor pitch were in place.
CEO, ソフトウェア企業 · インド · テクノロジー業界
"
Rather than making my experience redundant, TSUBASA amplifies it. It is a platform that not only supports me but genuinely boosts the value I offer clients.
エグゼクティブコーチ · 日本
"
Without realising it, I had slipped into product-out thinking while focusing on my services. I believed I was keeping things simple — but by trying to organise everything in my head, I was about to take a far more complex first step than necessary. TSUBASA and the facilitator kept bringing me back, and my clearest possible 90-day first move became visible. Having a roadmap toward where I want to be was a major achievement. TSUBASA is not an AI for improving efficiency — it is a partner for deepening the quality of discussion.
CEO · Human Resource Development Company · Japan
"Just by answering the questions, my thinking organised itself — guided by the AI and facilitator, the next step became clear."
"I gained ideas I had never encountered before — and now I can speak with real confidence to business partners."
"The sharp questions and perspectives I had not considered felt fresh — I had a real sense of my thinking expanding."
"The strategy process is naturally enjoyable to learn. The more you do it, the richer the ideas become and the more the team conversation comes alive."
"The more I put in, the clearer the challenges and direction became — and it was deeply satisfying to see my thoughts take shape in words."
"Rather than making my experience redundant, it amplifies it. The value I offer as a coach has genuinely grown."

Frequently asked questions

Common questions
about how it works.

In TSUBASA, a "sprint" is an intensive, time-boxed programme in which the leadership team works through a structured series of sessions. Unlike traditional long-term consulting engagements, each session produces a concrete output. The term reflects our design philosophy: tangible results within a focused, defined timeframe.
A TSUBASA-certified facilitator has completed TSUBASA's own training programme and received official accreditation. Business coaches and former executives with hands-on strategy experience learn TSUBASA's structured process, AI tool usage, and participatory facilitation skills before receiving certification.
A full sprint — Navigator through Module 6 — typically runs over one week to one month depending on the model agreed with your facilitator. Each module is designed as a structured half-day workshop session.
TSUBASA is designed for the full leadership team — ideally the CEO and key functional heads (3 to 8 people). The co-creation model delivers its full value only when the decision-makers are present throughout.
The TSUBASA-certified facilitator leads the team discussion and keeps the process productive. The AI structures each module's inputs, carries context across modules, and synthesises discussions into integrated outputs. Neither replaces the other — the combination is what makes TSUBASA work.
TSUBASA fully supports Japanese and English. Sessions can run in either language and all outputs are available in both. Bilingual sprints are also possible.
Yes — Module 1 is available as a free demo below. It gives you a direct experience of the TSUBASA dialogue approach and the quality of output a full sprint produces.
Yes. Your session content is not shared or used for any AI training purposes. See our Privacy Policy for full details.

Investment

TSUBASA sprints are delivered by certified facilitators at engagement-specific pricing, varying by team size, scope, and format. Contact us or your facilitator directly for a tailored proposal. The Module 1 demo is always free.

Enquire about pricing →

Building the TSUBASA ecosystem. We welcome collaboration with accounting firms, regional banks, chambers of commerce, business schools, coaching networks, and AI solution providers. Learn about partnership →

Partnership enquiries →

Try Module 1 —
free, right now.

Enter a real business challenge. Experience clarity through structured dialogue with AI.

▶ Start the Demo

Demo access — Password: tsubasa2026

The demo is free to use. Information entered may be used for service improvement.
Privacy Policy

プライバシーポリシー | Privacy Policy

© 2025 KOTOBUKI Advisory LLC · Tokyo, Japan · info@kotobuki-advisory.com