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Strategic Co‑Creation Platform

What if growing companies could build their own strategy,
with the same rigor as a large enterprise?

Build strategy together. Own it together.

A structured, AI‑powered platform for leadership teams of growing companies (30–500 employees) and their certified facilitators — from the first strategic question to mid/long‑term direction and a 90‑day action roadmap.

▶ Try the Demo — Module 1 Free Learn more ↓
Leadership Team Growing Companies 30–500 EMPLOYEES Certified Facilitator Coach or Advisor COACH · EX‑EXEC Co‑Creation Sprint STRUCTURED · AI‑POWERED 1 week – 1 month · 6 modules AI‑POWERED FACILITATOR‑LED Mid/Long‑Term Direction 90‑Day Action Roadmap

Leadership team · Certified facilitator · AI‑powered co‑creation

ALIGNMENT· DECISION· EXECUTION· OWNERSHIP· ALIGNMENT· DECISION· EXECUTION· OWNERSHIP·

Validated through a proof‑of‑concept with leadership teams in Japan and India — a trial version of Module 1 is available to explore.

The Problem We Solve

Strategy fails not for lack of ideas,
but lack of alignment.

Strategy fails not because of a lack of ideas, but a lack of alignment and joint ownership.

01

Operations crowd out strategy

Urgent tasks always win. The week for strategic thinking never arrives.

02

The vision is in your head — not on paper

You know where you want to go, but cannot articulate it in words the team can align around.

03

The real question never gets asked

Teams jump into action before defining the real question — execution runs ahead with no clear direction.

04

Leadership holds different unspoken assumptions

Apparent consensus hides divergence — surfacing at the worst moment: execution.

05

Where to play is never clearly decided

Without explicit market choices, resources scatter and execution momentum is lost.

06

Traditional consulting is out of reach

Enterprise‑level strategy support costs too much and takes too long. TSUBASA was built for exactly this gap — giving growing companies access to structured strategy at a fraction of the cost.

"Strategic capability should not be the privilege of large enterprises. It is an infrastructure of thinking every organisation deserves — and generative AI now makes it possible."

藤村 寿美江 · Sumie Fujimura · MBA — INSEAD · 30+ years strategy consulting & MNC executive · GLOBIS Strategy Lecturer (upcoming) → Full profile

How TSUBASA Is Different

Co‑creation, not consultation.
Process, not prescription.

Your team builds the strategy. AI structures it. A certified facilitator guides the process.

What TSUBASA Is Not

  • A SaaS tool that auto‑generates your strategy
  • A replacement for your team's strategic thinking
  • Traditional consulting delivered by an external team
  • Software that works without your team's active participation

What Makes It Distinctive

  • Your team builds the strategy — AI structures and synthesises it
  • A TSUBASA‑certified facilitator leads every sprint
  • Structured progression ensures no critical decision is skipped
  • Context carries across all modules — outputs compound with each session
  • Tangible results in 1 week to 1 month, not 6‑month engagements

AI's role is not to give answers.

AI provides multi‑layered support throughout the team and facilitator co‑creation process.

  • Synthesises team discussions in real time, surfacing clarity from complexity
  • Carries context across all six modules — each session builds on the last, ensuring strategic coherence throughout
  • Detects logical gaps and inconsistencies, sharpening the quality of thinking
  • Produces clear, readable outputs at the end of each module

Your team builds the strategy. AI is the lever that multiplies their power.

1/6–1/10
OF THE COST
1/6–1/10
OF THE TIME
Compared with traditional strategy support, TSUBASA is designed as an efficient co‑creation process that moves strategic dialogue forward in less time and at lower cost.

The Platform

From Navigator to roadmap,
one integrated strategy.

Each module carries forward the context of the last. The deeper you go, the richer the strategy becomes.

Format A

1‑Week Intensive

A 2‑hour kickoff plus four half‑day workshops, run back‑to‑back within a single week.

Format B

1‑Month Pace

A 2‑hour kickoff plus four half‑day workshops, one per week, spread across a month.

00

Navigatorオリエンテーション & スプリント設定

Align current assumptions and set the central sprint challenge
01

Strategic Question Builder

The strategic questions your team commits to answering
02

Market Analyzer

A shared, fact‑based view of your market landscape
03

Competitive & SWOT

Visible strengths, gaps, and surfaced assumption differences
04

Where‑to‑Play Chooser

Explicit market choices — and what you commit not to pursue
05

How‑to‑Win Designer

Prioritised initiatives with clear differentiation logic
06

Strategy Roadmap

Mid/long‑term strategic direction — integrated where‑to‑play and how‑to‑win
90‑day action roadmap with shared ownership across the whole team

Who It's For

Two audiences.
One platform.

TSUBASA is built for both those who need strategy and those who help others build it.

Facilitators & Coaches

Become a TSUBASA‑certified facilitatorBusiness coach · Former executive

  • Executive or business coaches expanding into strategy facilitation
  • Former executives seeking a structured facilitation model
  • Advisors who want to deepen their expertise through AI — not replace it
  • Coaches looking to bring greater strategic value to their clients
SME & Mid‑Tier Leaders

Run a strategy sprint with your team30–500 employee growing companies

  • Companies of 30–500 staff entering growth, expansion or transformation
  • Leadership teams with no dedicated strategy function
  • CEOs carrying the strategic burden alone
  • Teams where cross‑functional gaps are blocking execution

TSUBASA supports both sides — coaches and facilitators act as the bridge that brings TSUBASA to leadership teams.

What Changes After a Sprint

When strategy is co‑created,
execution is owned — not assigned.

Strategy imposed from outside and strategy built together feel completely different at execution time.

Alignment

  • Shared assumptions and goals across the team
  • Clear where‑to‑play choices — and where not to
  • Reduced cross‑functional friction

Decision Quality

  • Explicit trade‑offs — what not to do and why
  • Prioritised, sequenced initiatives
  • Coherent Go‑to‑Market narrative

Capability

  • Leadership strategic thinking uplifted
  • Repeatable strategic conversation practices
  • Higher implementation success through focus and shared ownership

Voice of Customers

The experience of strategy
becoming enjoyable.

"
Before TSUBASA, everything was in silos — I couldn't explain a Go‑To‑Market strategy with clarity. The more I put in, the clearer the direction became. By the time I finished, the GTM strategy, 90‑day roadmap, and even an investor pitch were in place.
CEO, Software Company · India
"
Rather than making my experience redundant, TSUBASA amplifies it. It is a platform that not only supports me but genuinely boosts the value I offer clients.
Executive Coach · Japan
"
Without realising it, I had slipped into product‑out thinking while focusing on my services. I believed I was keeping things simple — but by trying to organise everything in my head, I was about to take a far more complex first step than necessary. TSUBASA and the facilitator kept bringing me back, and my clearest possible 90‑day first move became visible. Having a roadmap toward where I want to be was a major achievement. TSUBASA is not an AI for improving efficiency — it is a partner for deepening the quality of discussion.
CEO · Human Resource Development Company · Japan
"Just by answering the questions, my thinking organised itself — guided by the AI and facilitator, the next step became clear."
"The strategy process is naturally enjoyable to learn. The more you do it, the richer the ideas become and the more the team conversation comes alive."

Try Module 1 —
free, right now.

Enter a real business challenge. Experience clarity through structured dialogue with AI.

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Next Steps

Let's talk first.

Whether you're a leader who needs to sort out strategy, a coach looking to expand your practice, or someone who knows either — reach out.

1

For Business Leaders

Looking to enter a new business, expand overseas, build a DX/AI strategy, or accelerate growth? Start with a conversation.

Ask about a sprint session →
2

For Business Coaches & Former Executives

Considering a move into strategy facilitation? We'll walk you through the certified facilitator programme.

Ask about becoming a certified facilitator →
3

For Referrers

If you know a leader or facilitator who might be interested, please forward this link directly to them.

Make an introduction →

Frequently Asked Questions

Common questions
about how it works.

In TSUBASA, a "sprint" is an intensive, time‑boxed programme in which the leadership team works through a structured series of sessions. Unlike traditional long‑term consulting engagements, each session produces a concrete output.
A TSUBASA‑certified facilitator has completed TSUBASA's own training programme and received official accreditation. Business coaches and former executives learn TSUBASA's structured process, AI tool usage, and participatory facilitation skills before certification.
A full sprint — Navigator through Module 6 — typically runs one week to one month depending on the model agreed with your facilitator. Each module is a structured half‑day workshop session.
TSUBASA is designed for the full leadership team — ideally the CEO and key functional heads (3 to 8 people). The co‑creation model delivers its full value only when decision‑makers are present throughout.
The certified facilitator leads the team discussion and keeps the process productive. The AI structures each module's inputs, carries context across modules, and synthesises discussions into integrated outputs. Neither replaces the other.
TSUBASA fully supports Japanese and English. Sessions can run in either language and all outputs are available in both. Bilingual sprints are also possible.
Yes — Module 1 is available as a free demo below. It gives you a direct experience of the TSUBASA dialogue approach and the quality of output a full sprint produces.
Yes. Your session content is not shared or used for any AI training purposes. See our Privacy Policy for full details.
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